When developing a marketing plan, healthcare marketers should keep seniors and boomers in mind. This audience is particularly essential to a successful healthcare marketing plan when considering the Administration on Aging predicts that people 65 and older will represent 19 percent of the population by 2030. The infographic below breaks down seniors’ and boomers’ Internet usage. It also contains senior-friendly web design tips, which will be helpful to any marketer who is interested in capitalizing on this growing audience.
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