The group gathered to formally recognize the placement of the iconic Jersey Fresh logo on the city’s refurbished and freshly painted water tank located at Oak and Main Road overlooking the Vineland Produce Auction.
“Cumberland County has been my home for most of my life, being at ‘the block’ again today is wonderful so this is special for me,” Fisher said. “The Jersey Fresh campaign is the envy of many other states who keep changing their logos and strategies every few years. Yet, the original Jersey Fresh colors and design are recognized instantly by consumers in states across the country. After 36 years it continues to work, in part, because growers pack and ship under the logo, distributors offer retailers Jersey Fresh sourcing solutions throughout the season, and retailers commit to supporting New Jersey’s produce industry by leveraging the brand at the store level.
“It has been used in many different applications, but to have it on such a prominent display above the largest farmers cooperative east of the Mississippi was a great opportunity for all involved,” Fisher added. “And now that I see it finished up there on the tank, it really looks great. I want to thank Mayor Fanucci and his team for helping to keep the Jersey Fresh brand top of mind because it truly represents the quality products produced by New Jersey farmers like those here in Vineland. I also want to thank the Jersey Fresh marketing team who do the day-to-day work. They are the collective engine of the program’s success who work so hard promoting the brand on a daily basis.”
Fanucci mentioned he had an opportunity to lobby Fisher regarding the logo on a visit to the city about a year ago.
“Not only was it a great marketing tool that ties in perfectly with the city’s brand on the other side of the tank, I and the members of Council, saw it as a way to pay tribute to the farming community in Vineland for all that they have contributed to our way of life and to the local economy for generations,” Fanucci said. “ The secretary was intrigued by the idea, and his staff worked with Municipal Utilities Director John Lillie to make it happen.”
Following the presentation to Fisher, Cumberland County Commissioners George Castellini and Douglas Albrecht; along with Anthony Carter, Legislative aide to Sen. Michael Testa, Jr. and Assemblymen Antwan McClellan and Erik K. Simonsen presented certificates to Fanucci recognizing Jersey Fresh and Vineland’s farming history.
“Mayor Fanucci and the City Council are working hard promoting Vineland’s assets which includes the farming community,” Commissioner Castellini said. “Agriculture is critical to Cumberland County, so Commissioner Albrecht and I are proud to be here to help support the city’s efforts and the Jersey Fresh brand.”
Fanucci also took a minute to recognize the many family farms and food processing facilities in Vineland which have really stepped up to the plate during the ongoing COVID-19 pandemic.
“Our Vineland operations have worked with the Health Department and followed CDC guidelines during the COVID-19 crisis to institute best practices in order to keep their employees safe and to ensure the food commodities which the country depends on continue to be available during this unprecedented time,” Fanucci said.